Category: Tools to Post to and Share on Social Media

Key social media channels and tools you can use to post to and share information with Newcomers.

  • Snapchat

    Description

    Snapchat is a photo, video, and instant messaging app. A key features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.

    Current known uses in the sector

    • Used predominantly with Newcomer Youth who use Snapchat with other youth, as a way to message with them, as well as share relevant content, information & orientation materials in creative, visual ways.
    • Snapchat can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools as a tool to engage Newcomers who use Snapchat and prefer to message through the app.

    Video overview

    Pricing

    Snapchat is free.

    Ease of use & Accessibility

    Easy to use.

    Mobile friendly

    Snapchat is a mobile app available on Android and iOS.

    Privacy/security features, including data security and message encryption

    Snapchat does not offer end-to-end encryption and therefore is not a completely secure method of communication. Staff should take every reasonable measure to ensure that clients are aware that they are not communicating through an entirely secure channel and to remind clients not to share personal information through these means.

    According to Common Sense Media’s Privacy Evaluation for Snapchat, “they collect personal information such as name, username, password, email address, phone number, date of birth, and other information collected automatically when users visit the service. The terms say that Snapchat does not sell personal information to third parties, but the terms do state that Snapchat and third-party partners may place advertising on the services.”

    You can download your Snapchat data.

    Multilingual capabilities

    Additional resources

  • LinkedIn

    Description

    LinkedIn is networking and employment-oriented social network for job seekers, professionals, and businesses. Most use it to build professional networks, find business contacts, connect with recruiters, and use their LinkedIn profile as an online resume.

    Current known uses in the sector

    • Promoted as a tool for Newcomer to build networks and connections, many organizations provide workshops/webinars on how to use LinkedIn.
    • LinkedIn is also a key outreach and marketing tool for nonprofit professionals and organizations to share information about their work and services.
    • There are a number of LinkedIn groups used for personal networking, mentoring, and employment-related settlement information and orientation.
    • LinkedIn can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools as a tool to share information with Newcomers as well as help them access employment and professional networks.

    Video overview

    Pricing

    LinkedIn is free. They also have a Premium account option with a monthly charge.

    Ease of use & Accessibility

    Easy to create account and use. According to LinkedIn, they continue efforts to make their site and services accessible.

    Mobile friendly

    The site is mobile friendly on smartphone web browsers, but probably best accessed on Android and iOS apps.

    Privacy/security features, including data security and message encryption

    LinkedIn has a number of profile and account preference settings that can make the service more private.

    Multilingual capabilities

    LinkedIn currently supports 24 languages.

    Additional resources

  • TikTok

    Description

    TikTok is a video-focused social networking mobile app and service. Users share short entertaining or informational videos.

    Current known uses in the sector

    • TikTok can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools, Pre-Arrival to create engaging video/visual information for Newcomers.

    Video overview

    Pricing

    TikTok is free.

    Ease of use & Accessibility

    Easy to create account and use. According to TikTok, they continue efforts to make their site and services accessible.

    Mobile friendly

    TikTok is made for mobile, but can be accessed through its website as well.

    Privacy/security features, including data security and message encryption

    TikTok has a specific Privacy Policy for Younger Users and a general Privacy Policy which includes statements about security as well.

    Common Sense Media has a Privacy Evaluation for TikTok.

    Multilingual capabilities

    You can change the language displayed in the TikTok app.

    Additional resources

  • Instagram

    Description

    Instagram is a photo and video sharing social networking service which is also used for digital messaging. Business for Instagram focuses on additional analytics and products and services, while Creators focuses on individual Instagram content creators.

    Instagram is not just for personal use, it can also be used as an educational tool. For instance, you can ask your students to capture photos or videos of their class work, homework, assignments, school activities, post those in their own account, or a class account, and have discussions about the posts.

    Current known uses in the sector

    • Instagram can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools, Pre-Arrival to create engaging visual information for Newcomers.

    Video overview

    Pricing

    Instagram is free.

    Ease of use & Accessibility

    According to Instagram, they have a number of “features and technologies that help people with disabilities, such as vision loss and deafness, get the most out of Instagram.”

    Mobile friendly

    Instagram is mobile-focused and as Android and iOS apps.

    Privacy/security features, including data security and message encryption

    Common Sense Media’s Privacy Evaluation for Instagram has useful information about privacy and security features.

    Multilingual capabilities

    You can change language settings on the Instagram app.

    Additional resources

  • Facebook

    Description

    Facebook is an online social media and social networking service owned by Meta Platforms. It includes personal accounts, organizational accounts (pages), groups and more. You can post multimedia (audio, video, gifs, etc.) as well as stream live video on Facebook (through Facebook or external streaming services such as Zoom).

    Current known uses in the sector

    • Many organizations have Facebook pages where they share information and interact with Newcomers, providing information and orientation services.
    • Organizations also have Facebook groups, which can be made open, closed, or private in order to provide additional services to Newcomers.
    • Settlement Practitioners create work-specific Facebook accounts to provide services, join work-related groups, and interact with Newcomers.
    • Facebook can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools, Pre-Arrival to help inform and engage with Newcomers on one of the largest social networks.

    Video overview

    Pricing

    Facebook is free.

    Ease of use & Accessibility

    Easy to use.

    According to Facebook, they have “features and technologies that help people with disabilities, such as vision loss and deafness, get the most out of Facebook.”

    Mobile friendly

    Facebook is mobile optimized and available through their Android and iOS apps.

    Privacy/security features, including data security and message encryption

    Common Sense Media has a useful Privacy Evaluation for Facebook. Additional information can be found on Facebook’s Privacy, Safety, and Security help articles.

    Multilingual capabilities

    Facebook can be used with different languages.

    Additional resources

  • Twitter

    Description

    Twitter is a microblogging and social networking service where users post short messages. Twitter users can read and write short messages (up to 280 characters) that are organized by hashtags or categories (such as #cdnimm). They can add multimedia such as images, audio, and video.

    Current known uses in the sector

    • Many organizations have Twitter accounts to share information about their services and projects, in particular with other nonprofit stakeholders, funders, and colleagues.
    • Twitter can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools, Pre-Arrival to help inform and engage with Newcomers.

    Video overview

    Pricing

    Twitter is free.

    Ease of use & Accessibility

    Twitter is straightforward and simple to use. Users can organize tweets into lists, follow hashtags, and message privately (called Direct Messages, or DMs).

    Twitter has a number of accessibility features, outlined here.

    Mobile friendly

    Twitter is mobile friendly and has Android and iOS apps.

    Privacy/security features, including data security and message encryption

    Twitter has Safety and security and Rules and policies sections with useful information. Common Sense Media’s Privacy Evaluation for Twitter has additional useful information.

    Multilingual capabilities

    Additional resources