WhatsApp Business has the core functionality of WhatsApp, but with additional features such as quick replies that let you save and reuse messages you frequently send (i.e. form messages), and automated messages that can also be tied to office hours you set in the app, which allow for out of office auto-replies, vacation auto-replies, etc. Just like WhatsApp, you can share text/voice/video messages, photos, videos, make voice calls, share attachments, such as documents, status updates, create groups (up to 256 members) and broadcast lists.
Current known uses in the sector
- WhatsApp is one of the most commonly used digital messaging apps in the sector. Some frontline workers have shifted to WhatsApp Business because it offers the same functions and features, security features (encryption), with the additional useful features outline above.
- WhatsApp Business can be used in Citizenship Preparation, Community Connections, Employment-related, Information and Orientation, Library Settlement Partnership, Settlement Workers in Schools, Pre-Arrival to communicate securely and effectively with Newcomers who prefer digital messaging as a way to stay connected and informed.
WhatsApp Business is free.
Ease of use & Accessibility
Easy to use (if you use WhatsApp, it’s very similar). WhatsApp has information about accessibility settings on its site.
WhatsApp Business is a mobile app for Android and iOS.
Privacy/security features, including data security and message encryption
WhatsApp Business is end-to-end encrypted, which means “your messages, photos, videos, voice messages, documents, status updates and calls are secured from falling into the wrong hands.”
When you use WhatsApp Business the people you message with can see your phone number. This means that it is not a private app.